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Interview with Evan Graham: On Crowdfunded Publishing and Writing Hard Science Fiction

Today, as part of Writing Bloc’s Author Interview Series, Evan Graham is here with us! We’re going to talk about Tantalus Depths and Proteus, his two upcoming sci-fi novels, as well as his journey with crowdfunded publishing.

Welcome Evan. Your book Tantalus Depths is currently in production, and you are also in the middle of a crowdfunding campaign for another book, Proteus. Can you tell us a little bit about the stories? 

They’re both science fiction thrillers set in the same universe, but the stories are set most of a century and several thousand light-years apart, and they deal with very different themes.

Tantalus Depths is about a small survey expedition to the planet Tantalus 13 that goes immediately off the rails when they discover it isn’t a planet at all, but a planet-sized artificial structure built and abandoned by an alien civilization thousands of years ago. Curiosity gets the better of the crew, and they take it upon themselves to explore the interior of this impossible structure, but the secrets it holds may spell the doom of not just the crew, but all of mankind. Adding to the danger is SCARAB: the self-constructing, artificially intelligent mining facility that arrived on Tantalus 13 two years before the crew. SCARAB is hiding secrets of its own; secrets it seems willing to kill to protect.

Proteus is a science-fiction adaptation of Shakespeare’s Richard III. It’s set on a colossal multi-generational colony ship that’s just passed the halfway mark on its 150-year journey to establish a new colony on the distant planet Bella Rosa. Our protagonist is Jacob Sicarius, a cyborg veteran destined to be the leader of the new colony: a destiny that is stolen from him when his cryonic stasis pod is sabotaged. He awakens from stasis to find that the fourth-generation crew of the ship have fallen into mutiny, with half the crew dedicated to continuing the mission and the other half determined to turn the ship around and return to Earth. With his AI combat implant making him a literal killing machine, Jacob sets out to wipe out the mutineers and preserve the mission, even if it costs him his mind and soul.

You successfully crowdfunded Tantalus Depths, selling over 750 backer copies before production began. What did this crowdfunding process look like for you, and why did you chose to go this way for publication?

Crowdfunding Tantalus Depths was, without question, the hardest thing I’ve ever done. It took me farther outside my comfort zone than I’ve ever been by forcing me to beg friends, family, and complete strangers to invest in a project that none of them would ever care about as much as I would. It was such a long road; I experienced every kind of setback imaginable. Campaigning became a full-time job; at one point I was putting in 16 hour days where I did nothing but bug people for pre-orders. It was worth it, though, and through that experience I learned I had way more people in my life who I could count on than I’d ever realized before. Some of my biggest supporters ended up being people I hadn’t spoken to in years, who I never would have thought would be willing to invest so much in my dream.

I went with Inkshares initially because they were hosting a contest that was a really good fit for Tantalus Depths. I didn’t end up winning that contest, but I did come in the top five, and by that point I’d already gathered enough orders that pushing through to the end goal just made sense. I definitely didn’t realize what I was getting myself into at the time, but even if I had, I would have preferred going through all that to the even more soul-crushing work of pursuing traditional publishing. It’s one of the hardest industries for an outsider to break into. I once went to a literary agency’s website to send in a query, then turned right around and left when I saw “Agents typically receive 500 queries a week and only follow up on ten. No repeat submissions.”

When you’re up against that, you’re completely at the mercy of luck. No matter how good of an author you are, there’s no way you can guarantee an agent’s going to see the quality in your writing when you only have one shot to get a five-page excerpt noticed among 500 others. At least with Inkshares, I knew if I could put in the effort, I would reap the reward. So I did.

Tantalus Depths and Proteus are both characterized as Hard Science Fiction. For those who may not know, what are some of the differences between Science Fiction and Hard Science Fiction?

Science fiction comes in all kinds of subgenres. You can really combine just about any other genre with science fiction and get a great story out of it. That’s one of the things I like about it; its versatility. All those different subgenres are going to fit into one of two categories, though: “hard” or “soft” science fiction. The only real difference is how much the story actively tries to stay scientifically accurate.

Soft sci-fi doesn’t try very hard to follow real scientific laws and principles, if at all. Usually the “science” element just isn’t that important to the story it’s trying to tell. It has more in common with the fantasy genre, in many ways, just with a sci-fi flavor to it. You’ll see aliens and robots and laser guns and the like, but most of what you see wouldn’t hold up in science class. Doctor Who is a prime example of soft sci-fi.

Hard sci-fi does try to stay within the realm of the theoretically possible. It’s more grounded, more realistic. You’ll see things that don’t exist in the real world, but most of them are going to be logical progressions of technology we already have, or involve scientific concepts we mostly understand. It takes a lot of research to do hard sci-fi well, and it can also be tricky to make it still seem interesting and not seem like it’s spilling out of a textbook, but if it’s done well, it lends a degree of realism that makes the reader feel like these things could really happen someday, which I love. The Martian is a solid example of hard sci-fi.

How realistic are your books?

I strive for as much realism as possible. It’s not easy, and it requires a lot of research. You have to spend a lot of time learning new things, especially if you’re like me and don’t have a natural gift for the physical sciences, but that’s part of what I like about it. I like having to learn new things, and I enjoy the satisfaction of strengthening my storytelling with newfound knowledge.

That being said, I definitely cheat. I’ve got made-up, entirely unscientific McGuffins in the shared universe of Tantalus Depths and Proteus. Faster-than-light space travel is possible, for instance, though I have very strict rules about what it can and can’t do. There isn’t a real scientific principle that allows for this, but I’ve chosen to give myself the ability to break that rule in order to tell the kinds of stories I want to tell; namely, in order to give the characters in my stories the ability to travel to other worlds we’d never be able to reach with conventional science.

Which of your books took you the most time to write?

Definitely Proteus. I first came up with that one almost eight years ago, and I’ve been fussing with it on and off the entire time. I’d probably still have it on the back burner of my brain if I hadn’t finally taken the plunge with Tantalus Depths and finally started my career as an author.

Do you invent new vocabulary words to use in your book or resort to the existing ones? 

I invent them on an as-needed basis, but I try to keep them as plausible as I can. Since I’m going the hard sci-fi route with these books, I try to name things in a way that feels true to reality. There are no aliens in these stories who speak fictional languages, so I can’t just call a new planet “Zalaprax” or something else entirely made-up. Instead, I look at how we name things right now, and extrapolate how that might be done in the future. We often name stars and celestial bodies after famous astronomers, so I named some of the planets I mention after real or fictional people who could conceivably be important enough to earn that honor, like Hayden, Showalter, and Tahani. We also name celestial bodies after characters from mythology, which I show with planets like Tantalus 13, Atropos, and Buyan. I try to draw from many cultures, so I’ve pulled from Greek, Hindu, and even Slavic mythology.

As far as technology goes, I try to keep that as real as possible. If there’s a real-world term for the thing I’m trying to create, I use it. I am constantly amazed by the sorts of ideas the scientific community comes up with. Some of the real theoretical science out there is wilder than anything I could ever come up with. I love integrating those cutting-edge theories into my writing, though. My favorite so far is SCARAB: the Self-Constructing Autonomous Resource Acquisition Base who serves as the villain in Tantalus Depths. It’s a hyper-intelligent AI that’s designed to build itself using the resources available to it. Science already has a name for that kind of robot: a Von Neumann probe. Ironically, the real concept of a Von Neumann probe is so over-the-top amazing that I had to tone back its capabilities for SCARAB. Reality is just too crazy to fit in fiction sometimes.

Tell us a little bit about your writing process. Do you aim to complete a set number of pages or words each day?

Oh gosh, I wish I had a writing process. I’m the last person anyone should go to for writing advice. I am a chronic procrastinator, but I’m also obsessive about my work, so I often go for days without writing anything, getting more and more stressed and feeling more and more guilty the longer I go without putting words down. Then, when I can’t handle the guilt anymore, I’ll sit down and write for eight straight hours.

I don’t recommend that method to anyone, but I’ve managed to harness my mania and make it work for me.

I think that’s the best thing any writer can do: figure out your own strengths and your own weaknesses, and tailor your writing process to use both of them to keep you productive. As long as you make steady progress toward your goal and put down writing you can be proud of, it doesn’t matter what method you use.

Tell us a little bit about the world building that went into Tantalus Depths and Proteus, and what that process was like for you.

A lot of things happen on Earth between now and the time these books take place in. Earth goes through a near apocalypse called the Corsica Event at the hands of a Rogue AI towards the end of the 21st century, wrecking the global economy  and leading to a period of rebuilding that lasts about 80 years. Resource depletion and overpopulation have forced humanity to colonize new worlds in order to survive. AIs are heavily regulated to keep another cataclysm from happening. New technology arose as a result of the Corsica Event has given us the ability to travel faster than light, so we’re exploring areas of the universe we never thought we’d reach thanks to technology we don’t really understand.

Establishing all that world building in both books has been tricky, since they both take place so far from Earth. They’re still affected by what’s been going on at home. I try to establish a lot of that backstory in offhand, in-character dialogue whenever possible. I like to avoid info dumps whenever I can, because I want this universe to feel like a place where people live and work and establish relationships, rather than a series of encyclopedia entries. The universe in these stories doesn’t look much like ours, but I try to make the people feel like folks you’d meet anywhere, and I want to give the reader the idea that they could step into this world and fit in.

Not that they should, mind you. This universe is a dark and dangerous place. I sure wouldn’t want to live there.

Which writer’s work do you believe most resembles your work?

I feel a kinship between my stories and James S. A. Corey’s The Expanse series. It’s also a hard sci-fi setting, full of intrigue and conflict , where humanity would be its own greatest enemy if the universe didn’t have such dark and deadly tricks hidden up its sleeve. If anyone likes the parts of The Expanse that deal with mysterious remnants of an alien civilization that pose a deadly threat to the survival of mankind, they’ll like Tantalus Depths. If anyone likes the parts of The Expanse that deal with warfare and corruption and conspiracy in a sci-fi setting, they’ll definitely like Proteus.

All books say that characters are fictional, but are they really all made up, or do you base them on people you have known in your own life? 

I try to give my characters unique personalities, but I definitely draw on what I know in order to do that. I’ll take a particular personality quirk I’ve seen in someone I know, or someone famous, and I’ll attach it to a character I’m developing, but I never use more than one or two from the same source. I never set out to make a character a clone of someone else.

I have extensive experience and education in theatre, which has proven to be an incredibly useful tool when it comes to character creation. When you portray a character on the stage, you learn how to think inside that character’s world. You see what drives them, what affects them, what they want and what they’re willing to do to get it. I apply the same lessons I’ve learned as an actor to my writing, making sure every character has a unique, true-seeming personality, definitive goals, and character-specific tactics they’ll utilize to get to those goals.

And my favorite question – if you were given the opportunity to join a book club with your favorite authors, dead or alive, who would you want to become a part of the club?

Isaac Asimov, Ray Bradbury, Jim Butcher, H.G. Wells, Timothy Zahn, Oscar Wilde, and William Shakespeare. Although, if I was in a book club with all of them, I’d never get any writing done. I’d spend the rest of my life fanboying over everything they were working on.

Where does the crowdfunding campaign for Proteus stand right now, and what can people do to help?

Currently, Proteus is very close to the 500 pre-orders mark, and we have until the end of August to reach 750 pre-orders. We’re about two-thirds of the way there, which is very encouraging, but we still have a lot of ground to cover.

The main thing people can do to support Proteus is simply to pre-order a copy, but word-of-mouth publicity is also invaluable. Anyone who’s a fan of grim and bloody military science fiction, or anyone who likes the idea of a science-fiction adaptation of one of Shakespeare’s greatest plays, should find plenty in Proteus to enjoy.

Also, Tantalus Depths still doesn’t have a release date, but we’re about to go into copy edits, so it won’t be much longer until that one launches. Pre-orders are live for that one as well.

What is your preferred method for readers to get in touch with or follow you (website, blog, Facebook, Goodreads, etc.) and links?

I haven’t set up an author website yet, but that’s one of the many things I’m currently working on. Meanwhile, my main social media platform is my author page on Facebook, which you can get to here.

I also have a Twitter and a Youtube channel. Both have been inactive for a while, but as we get closer to launching Tantalus Depths I plan to put out a lot more content on all my platforms.

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Writing Life

Why Finding Your Audience is One of the Most Important Things You Can Do As A Writer

As a writer, you need an audience.

Are you lacking confidence in your art? If so, chances are you are lacking the support of an audience.

I know that hard work and patience have been driven into the ground as far as advice goes, but what is your plan if you aren’t going to be patient? What happens if you refuse to work hard? Does this mean your dreams have an expiration date?

If you’re trying to get your art out into the world, then you must know it is a frustrating process. All the while, you must love your art. You must believe in your art. And, you must keep pushing forward.

Unfortunately, you must also believe in the competition. And everyone is competing for attention. I’d like to boil my point down to focus on the world of writing, as this is where I am the most familiar; however, this same lesson can be applied to any dream. Whether you are hoping to be a schoolteacher, a lawyer, a physician, a painter, or a writer, if you have something in mind that is a dream for you, something that would make work not work at all, then you are trying to be noticed in a sea of other dreamers. It takes hard work. And patience.

You cannot quit if you wish to succeed.

There are millions of people out there writing. Almost too many to count. Every time someone decides writing is not for them, three more people pick up a pen. The first step is not to back away, ever. Write every day, even if it’s only a few words. If that sounds like hard work for you, then you might want to reevaluate whether writing is your passion. Alex Haley, the author of “Roots,” wrote every single day and received rejection after rejection for over eight years before finding success. That might sound like a long time, but it’s not nearly as long as if he had decided to quit.

Roots.jpg

Are you certain that your writing is worth the world’s attention, but your book was rejected by a publisher? That doesn’t mean you are wrong, it just means your book was rejected. There are almost countless reasons to be rejected. Publishing is a business, and if the subject matter of your work doesn’t match what the publisher thinks will sell, then it doesn’t matter if you’re J.K. Rowling; your work will be rejected. Seriously, you can ask her yourself. “Harry Potter” was rejected twelve times before finally landing a publisher.

Harry Potter.jpg

The worst case scenario.

But what every publisher on the planet rejected you? In this day and age, self-publishing is an option, but uncountable authors walk away because they are afraid that no one will notice their book if it is not attached to a publisher. On top of that, self-publishing means you are running a business by yourself, essentially. Well, if that’s what it takes, then that’s what it takes. Get on with it. Work hard. I’ve heard people concerned that nothing self-published ever becomes popular. Ever heard of The Tale of Peter Rabbit? Of course you have. And the reason you’ve heard of it is because Beatrix Potter put in the time and hard work to publish it herself. Why? Because no one else would publish it. Seriously. No one wanted that book.

peter-rabbit-cover.jpg

Not convinced? What do Dr. Seuss, William Golding, Isaac Asimov, James Joyce, Jack Kerouac, Agatha Christie, William Faulkner, and James Patterson all have in common? That’s right: multiple rejections. In some cases, the rejections were even quite brutal. Even the Diary Of Anne Frank received rejection…fifteen times.

Success is a matter of persistence.

The authors you know are popular because they persisted. Because they believed in their work. And they worked hard. And, of course, they were patient.

If you are unwilling to take rejection, then you are going to have a bad time in any field you take on. Writing is a journey of rejection. But climbing that mountain getting to the top is all the more sweet with a difficult climb ahead. Embrace the resistance to your work. It means you are original, and you simply have to find your audience. Along the way, expect rejection.

I can’t find the source of this quote, but it’s not mine, and I’m paraphrasing:

“An author unwilling to accept rejection is like a boxer unable to take a punch.”

You will have to duck, jab, block, and punch your way through the world of publishing. You will fight because you believe in your work. Listen to constructive criticism. Throw out useless insults. Fight off the negative thought. Always improve.

And you must find your audience. Your audience is out there, you just have to hand your work over to a ton of people who don’t appreciate it until you find those who do.

And that will take…you guessed it, hard work and patience.

Good luck. Now get to work.

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Writing Life

Twelve things to include in your book proposal

Are you querying agents or publishers and wondering what to put in your book proposal? We’ve got twelve things for you to consider that may make a huge difference. Check it out!

Like a lot of the publishing process, writing a book proposal can be daunting. What do you include? What do you leave out? Last year, I was incredibly lucky to attend a master class by Bradley Trevor Greive, the world’s best-selling humorist, having published 24 books and sold more than 30m copies in over 115 territories. He shared with the class what he puts into his book proposals and gave me permission to blog about it. Note: I’m not trying to recreate the master class content here, you’ll need to attend one of his classes for that (I highly recommend them). This is a condensed summary that I hope you’ll find useful.

What even is a book proposal?

It’s what you submit to a publisher or an agent when asking them to take you on, introducing yourself and your book. If they like your book proposal, then you may get to give them your completed manuscript. See my post on the traditional publishing process here.

As we drop into this, remember, your book proposal is a sales document, a fact that should sit foremost in your mind as you craft it.

What goes into a book proposal?

There are three parts of a book proposal:

  1. A cover letter.
  2. The actual book proposal.
  3. A writing sample.

Cover letter

The cover letter is exactly what it sounds like; a letter of introduction you write to the agent / editor you are pitching to. Outside of your book, this is the most important thing you write; a bad letter can kill your submission. “If you can’t write a letter, you can’t write a book.”

The purpose of the cover letter is to:

  • Introduce yourself.
  • Introduce your book.
  • Make them want more.

The key to your cover letter (and every other part of the submission), is to be brief and compelling. These people receive hundreds or even thousands of proposals each year, do not waste their time. “Get in, get out, delight.” Some basic rules:

  • No more than 300 words.
  • Don’t share your life story (that first time you read Harry Potter and knew you wanted to be come a writer? It isn’t going to make them buy your manuscript).
  • Do tell them why you want to work with them.

typewriter typing the word proposal

Book proposal

Getting a book published can be a lengthy and complicated process (see here). To maximize your chance of success, you need to do more than convince the agent / editor you have written a good book, you need to make it easy for them to sell it up the chain. The book proposal should include all the information and selling points that will:

  1. Sell the book to your agent, and
  2. Help your agent sell your book to your editor, and
  3. Help your editor sell your book to your publisher, and
  4. Help your publisher sell your book to the publishing board.

The following is a basic outline of what the book proposal should include:

  1. Book title and author’s name.
  2. Overview
    The elevator pitch / longline. A brief, compelling description explaining what your book is about (genre and subject). Keep it very short but try to inject your personality into it.
  3. Market comparison
    Compare your book to two best-selling titles that your work resembles in some meaningful way. If you haven’t seen a “comp” before, they tend to be in the format “Puff the Magic Dragon meets The Walking Dead”. Ensure that at least one title is a current or recent release.
  4. Target audience
    Who will purchase this book, what is your primary audience? Demographic information on who reads books in your genre may not be easy to obtain. Search the internet, read book reviews of similar books. If all else fails, put
    “women 18-45”. This is the largest demographic for books overall and is the “default.”
    Note: you can list more than one demographic.
  5. Production notes
    Does the book require anything specific to be produced? Colour images, special paper stock, finishes, or new technology?
  6. Additional resources needed to complete this book
    Is there anything you need the publisher to provide to help you finish the book? Photographs, illustrations, a paper engineer?
    For example, if you have a specific illustrator you want, name them. If there’s a specific style of illustration you want, provide examples.
  7. Completion date
    When will the manuscript (and / or your illustrations) be finished? The correct answer for a new / emerging author is typically “now.”
  8. Launch / Promotion
    Marketing advantages and suggestions to maximize the impact of your book. This is your chance to be creative and come up with ideas.
  9. Media / Social Media Presence
    Do you have a media profile of note? How big is your social media following? How strongly do they engage? Do you have a strategy for building that platform?
  10. Commercial extensions
    Could your book be the basis of TV / Film / Theatre Production, toys, greeting cards, video games, board games, apps, clothing, etc?
    Note: this can be useful, but keep it all “on brand.”
  11. Future projects
    What else do you have planned? If you’re planning one or more sequels, talk about it here (none of these projects need to be completed). If you have unrelated projects planned, you can talk to those too. Ideally, you want a long-term, positive relationship, so show them you have more than one story in you.
  12. Author Bio
    Keep it short and surprising. The least important part of the submission. Unless you’re famous, or there’s something in your story particularly important to the current story (e.g. a PHD in the topic of your non-fiction book), it isn’t that important.

Writing sample

This is your actual writing — the thing you want them to publish. However, when submitting your initial book proposal, you don’t give them the whole thing, only a sample. If they like what you’ve submitted, they’ll ask for more.

The length and format of your writing sample will vary publisher to publisher. Each will have a guide for submissions and you must follow it. If your proposal is for a novel or other long-form work, you will likely be asked for a synopsis as well. Again, each publisher will have their own expectations for a synopsis and you must follow their guidelines. Look up these guidelines online — if you can’t find them on the publisher’s website, check writer’s marketplace.

The sample itself is fairly explanatory — select a section of your work that best shows your writing style / skills. It doesn’t need to be from the beginning. Follow the guidelines for length and format and you’ll be right.

Synopses can be more confusing, and a search of the internet will reveal countless authors complaining about them. At their heart, a synopsis is a breakdown of the story, showing the structure and key events and proving you’ve planned everything out. Some publishers like a relatively long, detailed synopsis, others prefer a two to three page “cliff notes” version. Either way, the goal is to summarize the important plot-points of the novel. There is a huge amount of discussion and material on synopses out there, and I’m not going to reproduce all of it. The best piece of advice I’ll relay is this:

  • A synopsis may be heavily summarized, but it is still an exercise in story-telling. Try to inject your voice into it and give it personality.
  • Don’t focus on the physical events (though you will include the important ones), focus on the drama. What are the impacts of those events, what choices are the characters faced with?

In summary, for the writing sample:

  • Read / follow the submission guidelines!
  • Do not send your entire book.
  • Choose the best sample of your work, not the first chapter.
  • Keep your synopsis brief, showcase structure, highlight drama.
  • Add your personality to everything.
  • Less is more.

pen checking boxes on list

Final Submission Checklist:

  • Intro letter (300 words or less). Compelling intro / sales document, not your life story.
  • Book proposal summary (less than 2 pages).
  • Writing sample as per submission guidelines.
  • Additional flourishes to set you apart / make you memorable (no gifts).
  • A very small selection of credible press clippings and / glowing reviews. One, maybe two.
  • Don’t forget to include your contact details.

How to submit

Electronic submissions are fine. If you are submitting a physical submission, don’t use regular mail.

If you have a contact you are targeting (agent / editor), don’t send to the standard submission address — you’ll go straight into the slush pile. Send it to the person you are pitching to.

Join the conversation!

Have we missed something? Do you have an experience to share? Chat to us about it on twitter!

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Writing Life

Blurring the Lines Between Traditional Publishing and Self-Publishing

Traditional publishing vs. Self-publishing: What is the real difference?

I spoke recently on a panel on “The Art of Publishing” alongside a self-published author, an author with books both traditionally and self-published, the editor of a weekly newspaper, and the owner of a small press. More than anything, this conversation led me to consider the labels we use when discussing different means of publication. A vast amount of information is available on “ traditional publishing vs. self-publishing. ” You can consider the pros and cons of each, their histories, statistics, and anything else you could possibly want to know to help you decide which road to go down. I certainly imagined myself standing at a forked path with manuscript in hand while I was obsessively pouring over those sites.

What these blogs and Facebook posts don’t convey is that these are not the only two publishing routes that exist, and that increasingly, the other options are blurring the boundaries between what seemed like two distinct choices.

Traditional publishing used to just be “publishing.” There were a limited number of people in the world who had access to the physical resources needed to print and distribute a book. If you wanted to publish your writing, they acted as the gatekeepers. Of course, people have hand-written and distributed writing for a long time, but publishing houses, with Richard Hoe’s patent of the first rotary press in 1846, could circulate paperbacks, introduced to the United States only one year earlier, widely.

Technology– accessible word processors, printers, computers, the Internet—made it possible for a vast number of people to create, replicate, and distribute their work on a broad scale. The self-publishing/ traditional publishing dichotomy was born. Large publishers were no longer required in order to access these tools, and their role changed to that of a content filter and voucher. They came to be seen as quality control—a way to sort through the enormous sea of work that was now available around the world.

But there is more good work out there than the Big Five publishers can publish. Small publishers began challenging that monopoly and filling some of that gap. Even with the numerous small presses that now exist, there is still more great writing, and potentially great writing, than they can manage. Publication sometimes relies on politics—who you know, how much money and access you already have, etc., as a filter because publishers are humans and humans can only read, edit, design, market, and distribute so much. But anyone has access to these tools. People can publish their work themselves. And a lot of it is good! What challenges outdated ideas about the connection between publishing and quality even further is that increasingly folks are choosing to publish their work independently not as a compromise or act of settling, but intentionally. There are a number of reasons some prefer to publish books themselves, including viewing it as a middle finger to the politics and gatekeeping of traditional publishing.

So publishing is no longer necessarily about who can physically publish and distribute a book. And it’s no longer necessarily an indicator of quality. Where does that leave us?

With choices! Here we are again at that fork– You can pursue traditional publishing with a large house or small press or you can publish your book yourself. But there are choices now that blur the line between these two. My first novel, Rock of Ages, is in production with Inkshares, a crowdfunding platform for books. In this model, authors who secure 750 preorders within a set timeframe receive publishing services from the company including cover design, developmental and copyediting, marketing and distribution. Crowdfunding puts the key to that golden gate in the hands of authors. Instead of standing like a sentinel in front of the opening, platforms like Inkshares step aside and ask “Can you reach high enough to unlock the gate yourself?”

The new venture Writing Bloc is taking on, the cooperative publishing model taking that a step further. We’re working as a team to write, edit, design, market, and distribute our own work. Like self-publishing, we’re eschewing the need for someone to do it all for us. Instead, we’re utilizing the expertise and work ethic of our group as a unit to publish our own quality content. We are taking ownership of the gate and everything inside. But at what point does this kind of venture become more like traditional publishing than self-publishing? After all, we are developing contracts, establishing content guidelines, and hopefully will eventually be distributing royalties. As Robert Batten writes, “publishers are people.” Batten is emphasizing that in order to get in with the company, The Entity, you must first win over the people who make up that entity, but remembering that publishers are people also challenges their hegemonic power.  Publishing houses are not gods. They no longer have a monopoly on resources and they’ve never had a monopoly on quality. They are groups of people who remain the gatekeepers simply because they’ve appointed themselves such and we’ve continued to go along with it.  So does it matter when we cross that line when the line is increasingly arbitrary?

What it boils down to is that the labels are becoming irrelevant. I made a comment on the panel that had all of the participants nodding. One of the amazing advantages of having access to many means of publishing means that you don’t have to write to a target audience if you don’t want to. You can write the book that you want to write—the story that needs to be written—and then find your target audience. When you put your book out into the world you want editing, design, marketing, and the validation that comes from people enjoying your work. Increasingly, those are at our fingertips in a number of innovative configurations. You may not have an audience of tens of thousands. But amongst the billions of people in the world, you probably have an audience of at least hundreds. What is important is creating exceptional books and getting them into the hands of people who will find meaning and value in them, however, we do that.

 

 

 

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